Website

WEST 1

WEST 1, a dream-come-true brand.

Today, WEST 1’s brand is vibrant, fresh and young – just like their customer’s dream. But it had not been always like this.

Once WEST 1 approached us, for a possible rebrand, their products and services were very well established, but their logo was kind of cliché and their branding was very much non-existent.

WEST 1, is a mature and well-known students travel agency based in Australia with a number of agencies in Brasil, Ireland and New Zealand.

We have taken care of their new brand and most comms – from campaigns to social media, interior design, stationery, to events concept and it is super impressive how when you marry a great product, excellent customers service with a strong brand and visual identity the business reaches another level.

After their rebrand, WEST 1 have doubled their number or franchises and have launched Ireland and Canada as new destinations.

Skills

Brand Development
Creative Direction
Advertising
Social Media

Category

Brand development
Brand Guidelines
Environmental Design

Client

WEST 1

Date

July, 2013

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Why owning a strong brand matters?

Good or bad, you need one. A brand tells a story, it implies feelings, it’s able to feel elegant, simple, cold or hot, fast or slow. It’s sensorial and it is responsible for giving your customers the first impressions they will have in relation to your business.
Say no more. Shut up and take my money!

Skiddoo
Tourism Japan