2STAY. Creating a brand for an online accommodation website.
We love working with the travel and hospitality industries.
2STAY is an accommodation agency based in Australia that operates 100% online.
Their target audience is students and visitors under a working-holiday visa that are in search for an easy-to-find affordable short-term home.
Our challenge was to create a new brand that would inspire a young and adventurous audience and, above all, would incorporate the company’s vision and, therefore, be able to take the business to the next level.
We’ve been asked to re-structure the communication model, create a brand map, positioning statement, strapline and develop a full brand strategy and the website UI. All at the end coming to reflect and symbolise all aspects of the brand values of the company.
When is the right time to rebrand?
The answer is simple: You will feel the need to rebrand. Especially when you consider scaling. You have worked tirelessly to be where you are now and need to raise your brand to the level of your service/product’s standards. A good advice when looking for a Brand agency is to have your business plan quite handy because that would make the whole process much quicker.