Shared economy for Aupairs.

Aupaired is a Sydney-based digital startup that builds a bridge between Hosting families and Aupairs. Yes, we are talking Shared economy for Aupairs. This case study is the classic example of how Glove Ideas’ expertise come hand-in-hand when building an online platform from the ground up.

In this project, we’ve created a familiar and heart-warming brand, we’ve helped them develop their business values proposition, brand map, strapline as well as all the visual and digital assets for their mobile app. A service we’ve been calling “Digital branding guidelines”.

Simultaneously, our UX team has worked hard in putting together a well-thought-out user journey, concepts and wireframes for the 3-ends of the platform: AuPair’s Interface + Host’s Interface + Aupaired’s Admin / CMS.

Once the UX was fully approved, it was time for our team to marry the incredible brand with functionality. We, then, design the App’s UI, put together a prototype and have handed over to their own technical team. The client was very pleased with the final look and we simply can’t wait to test see it live.

Do I need a logo or a brand?

What’s the difference between a “Logo” design and a “Brand”? The main distinction between logo design and brand development is the depth of the project and everything that’s taken into consideration. When we create a brand, we work with many layers. It goes beyond the aesthetics. There’s a need for consistency and rules that will allow scalability. Whereas a logo, when done by itself, needs to be able to summarise a concept, a thought or an aesthetic within one symbol. That’s why a solid brand study is so important for any business to succeed.