Fitno, a brand and an App in great shape.
Translating a fitness professional’s experience into a mobile app.
Fitno’s founder Jack Gallano is a well known personal trainer that was looking into escalating their own business – digitally.
After 6 months of workshop sessions, creative and digital consulting, the app Fitno was born.
With Fitno, Jack and his team is able to provide their technical knowledge to thousands of people at an affordable price. In the app every workout plan that’s created is different and tailored to people’s goals and individual needs – all backed by science.
Fitno’s brand reflects the core values of the company: Innovative, powerful, solid, technologic, smart, bold and inspiring. It all comes down to a single line. The smart way to fitness.
As a startup, how much should I invest in digital solutions?
Generally speaking, we advise our startup clients to bring their ideas to life, to start doing it, we mean, to start operationalising their companies at a low and lean investment. Most of the time working hands-on require more man-hours but instead of investing in digital solutions straight away, it provides precious insights that entrepreneurs wouldn’t comprehend in any other way. It is also important to face the market in a lean way and validate the public interest in your product or service, not to mention doing a solid market research. It’s like just like our grannies says: One step at a time.
Are you interested in knowing more about our startup tactics? Talk to us.