Experiential Marketing

YoPRO

YoPRO at Sydney’7s Rugby Worldcup.

YoPRO is a brand from Danone’s range of yoghurts that’s targeted to health, fitness and sports fans.

Unlike most regular yoghurts YoPRO contains 15 grams of protein, no added sugar and no artificial sweeteners. Making it the perfect healthy breakfast, snack or afternoon treat, which sounds very appealing to Rugby league enthusiasts.

At the Sydney’s Rugby Seven we have coordinate the production, staffing, logistics and cooling system and distribution of 22,000 samples of YoPRO tubs and pouches, letting the rugby supporters try them over 2 days of event reaching over 44,000 people.

Scope

22,000 samples
44,000 rugby fans reached
2 days of event
12 amazing staff
shipping container design
brand assets design

Category

Event Management
Experiential Marketing
Events & Promotions

Client

YoPRO

Date

February, 2019

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YoPRO-tub-01-1200x1200px
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YoPRO-bag-1200x1200px
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Have you considered a 5D brand experience?

Did you know there’s a new multi-dimensional type of brand experience you can offer to your customers? Have you thought about offering an extra-sensorial unforgettable activation including 360 environments, light, heat, water, smell or wind sensation all within an immersive journey?
Are you interested in knowing more about our experience we can create for you? Reach out to Glove Ideas.

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